Five Avenue's Of Service-Overview
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The object of Rotary is to "encourage and foster the ideal of service as a basis of worthy enterprise." Rotary is a service organization. since 1910, the Rotary Motto has been "Service Above Self."
Rotary strives to acheive it's objective of "Service Above Self" through activities in five primary areas. These are often referred to as the "Five Avenues of Service."
• Club Service
This "Avenue" promotes the development of acquaintance as an opportunity for service. It involves the activities
necessary to make the Club function successfully and achieve its goals.
• Vocational Service
This area represents the opportunity that each Rotarian has to represent the dignity and utility of one's vocation as
an opportunity to serve society. Rotarians promote and foster high ethical standards in business and professions
and promote the recognition of the worthiness of all useful occupations.
• Community Service
This "Avenue" relates to the activities that Rotarians undertake to improve the quality of life in their community.
Particular emphasis is given to helping children, needy families, the aged, the handicapped, and those most in need
of assistance. Rotarians strive to promote the ideal of service in their personal, business, and community lives.
• International Service
In this area, Rotarians strive for the advancement of international understanding, goodwill, and peace through a
world fellowship of business and professional persons united in the ideal of service. International Service Projects
are designed to meet the humanitarian needs of people in many lands, with particular emphasis on the most
underprivileged children and families in developing countries.
• New Generations
This "Avenue" recognizes the positive change implemented by youth and young adults involved in leadership
development activities, community and international service projects, and exchange programs that enrich and
foster world peace and cultural understanding
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